@duolingo

Duolingo · checked 8h ago

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PR moments worth looking twice at. 👀 The best PR moments aren’t always the loudest. Sometimes, they’re the ones that take a familiar product, put it in an unexpected cultural context, and give people a reason to talk. Here are six recent moments that caught our attention RHODE × ALEXANDRA LECLERC Rhode tapped into the intersection of beauty, fashion and F1 with Alexandra Leclerc at exactly the right cultural moment. The Pocket Blush became more than makeup, doubling as a wearable bag charm, while the collection drew from Alexandra’s world of Monaco, F1 and Monet. Even the launch dinner was designed as a content playground, with guests creating their own drawings and notes on the table. In an increasingly AI driven content landscape, Rhode created a real world setting that naturally generated personal, organic content. DUOLINGO × MEGAN O’CAIN Duolingo took one of fashion’s most universal pain points, pronouncing designer names, and turned it into an actual fashion collection. Hermès, Givenchy, Loewe and other notoriously tricky names became phonetic pieces for NYFW. Then came the smartest part: instead of bidding with money, people could use their Duolingo streaks to bid for the pieces. The brand didn’t just enter fashion culture; it found a way to make its own brand truth the idea. VASELINE Korean creator Min Day Lee pronounced Vaseline as “Baseline” in a video, and the internet ran with it. Instead of correcting the mistake, Vaseline temporarily embraced the name across its social presence and turned an accidental pronunciation into a brand moment. It’s a perfect example of reactive PR done right: the brand didn’t manufacture the conversation. It recognised one already happening and knew exactly when to step in. BURGER KING × LE NUGGUETTE Burger King turned its new chicken nuggets into a fashion accessory with Le Nugguette, a nugget shaped bag complete with sauce inspired charms. It tapped into the food shaped bag trend while making the product itself the hero. Add a limited release of just 100 bags a day, and a funny idea suddenly becomes a collectible. Sometimes the product doesn’t need a campaign around it. The product can be the camp

Taken: 15 Sep 2026, 12:37:30
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Tagged in the image (11)

@jaipurrugs(Jaipur Rugs)@rhode(rhode skin)@alexandramalenaleclerc(Alexandra Leclerc 🦋)@vaselineindia(Vaseline India)@nasoprofumi(NASO)@duolingo(Duolingo)@burgerking(Burger King)@vaselineuk(Vaseline UK Official)@vaselinebd(Vaseline Bangladesh)@duolingo_india(Duolingo India)@pumaindia(PUMA India)

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