@duolingo

Duolingo · checked 2d ago

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What you’re selling and what your audience is buying are rarely the same thing. This is something @duolingo CMO Manu Orssaud learned when he was at PlayStation and where his job wasn’t about convincing anyone PlayStation was better, but about making people proud to say they were PlayStation gamers. The same lesson held true when he was at Spotify—just swap consoles for streaming music platforms. Here, they were selling subscriptions by “selling” musical taste(s) and taste’s inextricable link to our shared and individual identity. In a world where we’re judged by the company we keep, shared identity (and the brand value that complements and communicates it), matters more than whether your product or service is modestly better. Check this and more out on the new episode of Create or Destroy: Reimaging Marketing with @sethmatlins . Follow on YouTube or wherever you get your podcasts: http://vmpod.co/matlins

Taken: 3 Sep 2026, 13:30:06
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Duration: 1m 25s
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Tags: @duolingo