@duolingo

Duolingo · checked 2d ago

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Although @duolingo ‘s Manu Orssaud did have to explain to @sethmatlins what a BBL is, and why the Duolingo owl might have needed one, the real story here is about what happens when a brand has run out of places to escalate. Manu’s read: shock value is a race to the bottom, and if you push it far enough, being unexpected stops being a tool and becomes the whole strategy. Before you know it, it’s the only thing driving the brand. His fix isn’t abandoning entertainment, as daily connection with the audience will always be central to the brand, but finding original ways to be fun and unexpected. For more on BBLs and creating value through connection, check out Duolingo’s Manu Orssaud on the latest episode of Create or Destroy: Reimagining Marketing. Follow on YouTube or wherever you get your podcasts: http://vmpod.co/matlins

Taken: 3 Sep 2026, 13:30:05
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Tags: @duolingo

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Last confirmed still up8 Sep 2026

Found and archivedFound after it was posted, so nothing here covers what came before.8 Sep 2026