CO

@cocacola

Coca-Cola · checked 9h ago

Public949.3 MB138 posts & reels2,646 changes

1241 of 2,372

4 / 6

720×900 · 3.7 MB

carousel · 6like counts hidden

Fanta has spent years turning Halloween from a seasonal moment into a piece of its brand identity. The strategy mirrors a familiar playbook. Coca Cola made Christmas closely associated with its brand, and Fanta has been building a similar connection with Halloween through themed packs, mystery flavours, horror characters and recurring October campaigns. The interesting part is the consistency. Instead of reinventing the occasion every year, Fanta keeps returning to the same cultural territory while giving it a new creative expression. The bigger brand lesson is simple: owning an occasion is not about one big campaign. It is about showing up until the occasion starts reminding people of you. [Occasion Marketing | Cultural Branding | Seasonal Marketing | Brand Strategy | Consumer Association] #Fanta #HalloweenMarketing #BrandStrategy #CulturalMarketing #OccasionMarketing

Taken: 17 Sep 2026, 13:51:53
Likes: hidden by the creator
Comments: 0
On Instagram: instagram.com/…AqGZgKht
Shortcode: DdZAqGZgKht
pk: 3988221838101620845
Posted by: @editorialnetworkss
Tags: @cocacola

Tagged in the image (2)

@fanta(Fanta)@cocacola(Coca-Cola)

13 files archived

Imageslide 0originalThe original bytes as archived.1440×1800 · 77 KB

SHA-25644130b23…d24cd897

Imageslide 1originalThe original bytes as archived.1440×1800 · 103 KB

SHA-256afa26305…7a85e6c9

Imageslide 2originalThe original bytes as archived.1440×1800 · 107 KB

SHA-25610c0286a…e2b0d7ce

Videoslide 3720p ceilingThe only video Instagram served for this.720×900 · 3.7 MB

SHA-2565ac65594…bae8dcfd

Imageslide 4originalThe original bytes as archived.1440×1800 · 66 KB

SHA-256c382dc87…bb55d964

Imageslide 5originalThe original bytes as archived.1440×1800 · 31 KB

SHA-256b3d9904e…51416ad5

Cover imageslide 3originalThe still Instagram shows before it plays.720×900 · 40 KB

SHA-256520497da…d0bf6f0b

Previewslide 0made by usA 400px WebP we derived for grids.320×400 · 16 KB

SHA-256c38d5186…bae9dcea

Previewslide 1made by usA 400px WebP we derived for grids.320×400 · 18 KB

SHA-2567029accc…7a92cfdf

Previewslide 2made by usA 400px WebP we derived for grids.320×400 · 20 KB

SHA-25681efcc22…767d11cd

Previewslide 3made by usA 400px WebP we derived for grids.320×400 · 8 KB

SHA-256d0851523…f5ce4437

Previewslide 4made by usA 400px WebP we derived for grids.320×400 · 12 KB

SHA-2562b14a597…b5a41a78

Previewslide 5made by usA 400px WebP we derived for grids.320×400 · 6 KB

SHA-25695177cf1…c420d516

History

Tagged post found by @editorialnetworkss18 Sep 2026, 09:29

What we were doing (1)

Last confirmed still up18 Sep 2026