@cocacola

Coca-Cola · checked 9h ago

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I can’t drink Coca-Cola anymore. But I can still have fun with its cans. I’ve drunk gallons of the stuff. My ritual: an ice-cold Coke Zero, some ice cubes, and if the temperature was just right, hiccups from the very first sip. These days, for health reasons, nothing serious, that little pleasure is a thing of the past. So I approached the can differently: by imagining new designs. The brief was simple: think outside the box, play with typography, make it more graphic, surprise people. And above all, have fun. Taking on such a recognizable identity is a bit of a balancing act. How do you bring something new to it without losing what makes it so strong? Here’s the full range of six flavours in my “Coca-Cola Limited Edition” collection. #cocacola #packagingdesign #graphicdesign #packaging #artdirection

Taken: 17 Sep 2026, 11:34:15
Likes: 13
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Posted by: @thomasdurieux.design
Tags: @cocacola