@duolingo

Duolingo · checked 5h ago

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@duolingo CMO Manu Orssaud says the job of a CMO is to marry the promise you make with what you actually deliver, and do it so consistently that a user never has reason to wonder if they made the right call. For Duolingo, this promise has always come down to one line: “When we have fun, we go further.” That’s why their social content has set trends, why the app celebrates your milestones, why it wants you bragging about your streak. It’s proof, delivered day after day, that the fun is real and when the fun is real…so is retention. Seth talks to Manu about turning a brand platform into something the product has to live up to, on the new episode of Create or Destroy: Reimagining Marketing. Follow on YouTube or wherever you get your podcasts: http://vmpod.co/matlins

Taken: 2 Sep 2026, 13:30:05
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Duration: 1m 35s
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Posted by: @createordestroypod
Tags: @duolingo